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World's largest hotel franchisor deploys AI performance marketing solution to supercharge velocity and tighten guest feedback loop across its portfolio.
NEW YORK, NY — March 26, 2026 – AI performance marketing engine Adora has teamed up with Wyndham Hotels & Resorts, helping the world’s largest hotel franchisor and its award-winning loyalty program, Wyndham Rewards, dramatically expand their ability to deliver authentic, diverse content that inspires travelers across all backgrounds, travel occasions, and destinations.
"With more than 20 brands and over 122 million enrolled rewards members, Wyndham is laser-focused on focused on driving measurable value for our franchisees while delivering meaningful, personalized experiences that resonate with guests,” said Mike Shiwdin, Group Vice President of Loyalty, Guest Engagement, and Strategic Partnerships at Wyndham Hotels & Resorts. "Adora gives us the capacity to showcase the breadth of not only Wyndham, but our growing loyalty ecosystem, helping ensure that whether it’s the annual family vacation, a weekend getaway or a last-minute business trip, you see yourself reflected in our marketing."
Hospitality is fundamentally about anticipating guest needs. Adora enables Wyndham to tighten the feedback loop between how guests respond to digital communications and what content the brand creates next.
With a diverse portfolio of brands spanning virtually every price point and segment, the ability to test different messages across different audiences benefits travelers directly. When specific messages resonate, Wyndham can now learn, adapt, and create more of what inspires action, in days rather than months.
"Wyndham's mission to make hotel travel possible for all people represents the best of hospitality: radical inclusivity combined with operational excellence at massive scale," said Marco Matos, CEO and co-founder of Adora. "The challenge of marketing so many brands authentically while serving millions of loyal rewards members isn't solved by generic AI tools that try to minimize the creative team's role—it’s solved by empowering them with technology that helps unlock their full potential and maximize their impact.”
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of franchised properties, with over 8,300 hotels across approximately 100 countries on six continents. Through its network of approximately 869,000 franchised and affiliated rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards® loyalty program offers over 122 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally.
For more information, visit WyndhamHotels.com.
Adora is a performance marketing engine that empowers the world’s best brand advertisers to show up authentically everywhere their customers are, with creative variety that doesn't compromise brand standards, velocity that captures market moments, and visibility into what actually drives results. Adora's customers include Brooks Running, Wyndham Hotels, goop and other Fortune 500 consumer brands. The company raised seed funding from Village Global, whose backers include Reid Hoffman, Jeff Bezos, Mark Zuckerberg, Ken Chenault, and Michael Dell.
Founded by former Pinterest and Amperity executives, the company is headquartered in Seattle with offices in New York.
For more information, visit www.adora-ai.com
Sydney Arena | Public Relations for Adora | adora@purposenorthamerica.com
