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Join Adora CEO Marco Matos and Peter Dooher, SVP Digital at Servco Pacific, for a discussion on how leaders should be approaching digital transformation in 2026 from an enterprise technologist’s lens.
Join Adora CEO Marco Matos and Peter Dooher, SVP Digital at Servco Pacific, for a discussion on how leaders should be approaching digital transformation in 2026 from an enterprise technologist’s lens.
Were Coca-Cola’s controversial AI holiday ads executed perfectly? That’s subjective. But did they drive conversation? Reinforce brand presence? Own a cultural moment? In short, do exactly what a holiday ad] campaign is designed to do? Absolutely.
MIT research shows 95% of AI marketing pilots fail. Emily Cohen, who's led marketing and innovation for billion-dollar brands, shares what the remaining 5% are doing differently.
CPA, ROAS, CPM. Over the past 5 years, efficiency has declined 50%. 5 insights for marketing leaders trying to reverse the crisis brought about by the trillion dollar advertising industry.
Discover how Mike Shiwdin uses his Wall Street background to evaluate enterprise marketing AI capable of delivering value for Wyndham’s 120+ million loyalty program members.
Advertising Week New York Session Recap: Brooks, Alaska Airlines, goop & GM marketing executives share their frameworks for moving fast when stakes are high and resources are limited.
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A candid conversation between Adora CEO Marco Matos and Emily Cohen, Head of Global Innovation at Pernod Ricard about moving from testing AI to achieving real impact by keeping humans front-and-center.
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands. With advantages flowing to walled gardens, advertisers are left with fragmented tools and limited control. Join Adora founder Marco Matos as he shares his insider pers
Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions. How do you cut through the hype to achieve real transformation? A conversation with Michael Shiwdin, Wyndham's Group VP of Guest Engag
Modern consumer expectations don't wait for enterprise transformation timelines. While traditional change management moves in years and quarters, cultural shifts happen in weeks and hours, creating an unprecedented challenge for today's most iconic brands. A conversation with marketing executives fr
With seed funding from Village Global, a firm backed by luminaries including Reid Hoffman, Mark Zuckerberg, and Jeff Bezos, the AI-native startup's founding customers—Alaska Airlines, Brooks Running, Servco, and others—collectively achieved 2x returns and 10x faster launches.
Adora, a new Seattle-based marketing technology startup co-founded by former Pinterest executive Marco Matos and serial entrepreneur Kabir Shahani, emerged from stealth with a platform designed to help enterprise brands create and measure marketing content faster and more intelligently using AI.
