Every panel at Cannes this year seemed to circle the same question from a different angle: is the industry actually different than it was twelve months ago, or just talking about different things?

Adora founder and CEO Marco Matos joined Joe Zawadzki and Corey Ferengul on The Aperiam Podcast to talk about why the biggest, most complicated brands are the ones with the most to gain.

Why are marketers being graded on ROAS? It’s time to consider impact more holistically with return on marketing investment (ROMI).

Culture moves faster than traditional creative testing can accomodate.

Adora wins the Brand Challenge and other highlights from Possible 2026.

This week, we rolled out Self-Serve Creative Insights in Adora, providing on-demand clarity into which creative elements are lifting performance, dissected in ways your team can easily act on.

Adora competes as a finalist in the Brand Challenge at POSSIBLE 2026.

From the 100,000-asset content machine at American Eagle to the governance conversation most brands are avoiding, our top takeaways from ShopTalk Spring 2026.

Wyndham and goop share how Adora helps them scale creative, test more variants, and act on performance signals in real time. Coverage via AdExchanger.

World's largest hotel franchisor deploys AI performance marketing solution to supercharge velocity and tighten guest feedback loop across its portfolio.

"Do more with less" is being misread as a mandate to use AI to shrink. The CMOs winning right now are reading it as a mandate to use AI to expand.

Why are some brands running wildly successful AI-generated campaigns while others are putting low-quality creative in front of real audiences and paying a price that goes well beyond wasted media spend? The answer isn't the technology.

Lifestyle leader expands customer personalization across verticals, achieving 117% higher ROAS and 5x faster production times on ad campaigns run through Adora.

Creative Insights Reports provide marketers with the clarity they need to move confidently and quickly.

When it comes to describing how humans and AI should work together in marketing, “human in the loop” has it backwards. The better model? The Iron Man suit.

From the collapse of the purchase funnel to why AI alone won't fix campaign performance, our top takeaways from eTail Palm Springs 2026.

Adora's new moodboard feature lets creative teams direct AI generation visually. Focus on storytelling, not wrestling with prompts.

Software architect behind Pinterest’s measurement and attribution infrastructure elevated to lead engineering as Fortune 500 demand grows for AI adtech upstart.

Take a scene idea from first thought to finished placements in one sitting — generating variations, refining against what you see, and spinning the winner into multiple aspect ratios without losing context.

A conversation with Adora advisor Lauren Weinberg and Bald Agency's Manuel Sanchez Palacios on what's next in digital marketing and AI.

New research from NYU shows AI-created ads drive 19% higher CTR than human creative, but only when given creative freedom. Here's what that means for your creative process.

Servco's Peter Dooher on avoiding the AI quick-fix trap: why data foundation comes first, HR must lead transformation, and Frankenstacks usually fail.

Roundup of recent hiring updates in the Seattle tech scene, including coverage of Lauren Weinberg's appointment to Adora's board advisor.

Former Peloton and Square CMO to provide strategic counsel to marketing leaders as consumer brands navigate AI-driven marketing transformation.

Adora CEO Marco Matos sits down with Peter Dooher, SVP Digital at Servco Pacific, to discuss how leaders should be approaching digital transformation in 2026.

Were Coca-Cola’s controversial AI holiday ads executed perfectly? That’s subjective. But did they drive conversation? Reinforce brand presence? Own a cultural moment? In short, do exactly what a holiday ad] campaign is designed to do? Absolutely.

MIT research shows 95% of AI marketing pilots fail. Emily Cohen, who's led marketing and innovation for billion-dollar brands, shares what the remaining 5% are doing differently.

Iterating on ad creatives is easier than ever with Adora, as we've released natural-language creative editing support.

CPA, ROAS, CPM. Over the past 5 years, efficiency has declined 50%. 5 insights for marketing leaders trying to reverse the crisis brought about by the trillion dollar advertising industry.

Discover how Mike Shiwdin uses his Wall Street background to evaluate enterprise marketing AI capable of delivering value for Wyndham’s 120+ million loyalty program members.

Advertising Week New York Session Recap: Brooks, Alaska Airlines, goop & GM marketing executives share their frameworks for moving fast when stakes are high and resources are limited.

A candid conversation between Adora CEO Marco Matos and Emily Cohen, Head of Global Innovation at Pernod Ricard about moving from testing AI to achieving real impact by keeping humans front-and-center.

Giving marketers a streamlined workflow, granular control, and clearer visibility from draft to outcome.

Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands. With advantages flowing to walled gardens, advertisers are left with fragmented tools and limited control. Join Adora founder Marco Matos as he shares his insider pers

Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions. How do you cut through the hype to achieve real transformation? A conversation with Michael Shiwdin, Wyndham's Group VP of Guest Engag

Modern consumer expectations don't wait for enterprise transformation timelines. While traditional change management moves in years and quarters, cultural shifts happen in weeks and hours, creating an unprecedented challenge for today's most iconic brands. A conversation with marketing executives fr

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

With seed funding from Village Global, a firm backed by luminaries including Reid Hoffman, Mark Zuckerberg, and Jeff Bezos, the AI-native startup's founding customers—Alaska Airlines, Brooks Running, Servco, and others—collectively achieved 2x returns and 10x faster launches.

With seed funding from Village Global, a firm backed by luminaries including Reid Hoffman, Mark Zuckerberg, and Jeff Bezos, the AI-native startup's founding customers—Alaska Airlines, Brooks Running, Servco, and others—collectively achieved 2x returns and 10x faster launches.

Adora, a new Seattle-based marketing technology startup co-founded by former Pinterest executive Marco Matos and serial entrepreneur Kabir Shahani, emerged from stealth with a platform designed to help enterprise brands create and measure marketing content faster and more intelligently using AI.

Adora is the AI-native performance marketing engine that gives enterprise brands direct control over the inputs that drive their results.

Ad-Level Approvals gives teams a more granular, conversational way to move ads from review to launch.