Servco Pacific is Hawaii's largest privately-held company. They're the exclusive distributor of Toyota, Lexus, and Subaru in Hawaii, supplying all three brands and operating dealerships across the islands — spanning more than 40 vehicle models, all in a single regional market. The national brands they compete against have media budgets that dwarf what any regional dealer can put on the table.
So Servco stopped trying to outspend them.
The squeeze
Marketing three brands with more than 40 models in a single market sounds like a dream: there's a product for everyone. In paid media, however, it can be a production traffic jam. A single team must juggle aggressive CPA goals, a flat budget, and a creative operation that can only move so fast. Most regional advertisers in this position run only a couple ads per model, throttled by limited assets, slow production cycles, manual trafficking, and poor visibility into which creatives work or why.
More creative was the obvious lever, but the production model couldn't pull it through traditional means.
Meanwhile, there was skepticism around any automation that seemed too good to be true. Servco knew what shortcuts looked like: fragmented tools, pilots with no success criteria, teams scaling before learnings were validated. They weren't interested in any of that.
After kicking the tires on Adora, the team decided to take the platform for a test drive.
The bet
The thesis was straightforward: more creative variety gives Meta's campaign engine more options to find winning combinations. The question was whether Servco could actually deliver it at scale — without blowing up their team or their budget.
They started with a Lexus pilot during the spring selling season, when dealership traffic is steady and the data is clean enough to build on. Running the test through early fall gave the team a full learning cycle during a predictable period — so when it came time to scale into bigger launch windows, they'd already know what worked.
- May–Aug 2024Pilot on Lexus core models (RX, ES/ESh)
- Sep–Oct 2024Formal A/B test
- Late 2024 → todayFull launch, scaling Lexus and Subaru
- Q2 2026Toyota onboarding
Instead of running 1 to 5 creatives per ad set, Servco tapped Adora to run 10 to 20 or more. Adora generated full ad creatives trained on each of Servco's vehicle models across all three brands — varying scene, lighting, vehicle orientation, and background — and trafficked them directly to Meta. Creative attribute insights fed back into each new round, making every cycle sharper than the last.
Nine months in, Servco had produced 900 ad creatives across three brands, representing roughly $1.4M in equivalent photo shoot production value — with the same team they'd always had.
The results
Across the board, Servco's campaigns got more out of every dollar. Think of it less like spending more and more like getting better mileage — premium creative that worked harder in market, for less.
Compared to control brands within the group, those actively running with Adora saw creative outputs grow 264% to 267% over baseline.
That locally optimized creative proved more captivating, driving a 40% increase in CTR. And those weren't just more clicks — they were better ones. More relevant creative reaching more relevant buyers helped cut offline CPA by 50%, measured via Meta CAPI.
Efficiency compounded from there. As Adora's share of impressions grew from 10% to 48%, CPM kept dropping while CTR kept climbing — a combination that typically doesn't happen. Most advertisers trade one for the other.
“What sets Adora apart from other AI creative platforms is their performance mindset. This isn't just about generating visuals, it's about driving results. They've helped us move fast without sacrificing performance.”
The takeaway
Every regional advertiser has a variety lever they're likely under-utilizing. More creative in-market means more options to find what works — and a data loop that makes every cycle sharper than the last.
For Servco, that loop is now a competitive asset. A small in-house team that once had to appeal to a wide variety of local shoppers with a limited set of assets now runs a high-output creative operation — locally grounded, premium by every measure, and built to compound.
“Adora gave us the creative horsepower of a team ten times our size. Now that we have significantly more creative variety, we're reaching more customers than ever before and our cost per site visit has dropped 30%. Our creative vision is becoming reality at scale. It's a win across the board.”
