News
What does it take to breakthrough with complex organizations, and how can we help marketers drive real business impact? Those are questions we think about every day, and they’re also central considerations of the MarTech Breakthrough Awards, which has just named Adora the Generative AI Marketing Platform of the Year.
We are thrilled for the honor, for what it represents, and for the breakthroughs that lie ahead.
Building Momentum
This is the second time this year the industry has taken note and celebrated what we’re building. We took the Brand Challenge at POSSIBLE 2026, and now one of the most established award programs in martech has acknowledged Adora as a category leader. It’s validating, and it’s motivating.
Innovation & Expectations
Like the brands we serve, the judges of the Breakthrough Awards look for the most innovative and impactful platforms and partners who can also meet a myriad of other expectations. Specifically, we are thankful that Adora has been recognized for its ability to deliver exceptional:
Innovation — Adora's closed-loop approach lets creative learn from live campaign performance and adapt while campaigns are still running.
Performance — Every creative decision ties back to real campaign results, so our partners see lift they can measure and repeat.
User experiences — Creative, media, and performance data live in one workspace, so marketers get from idea to in-market without stitching tools together.
Functionality — Adora builds on-brand creative at real scale, with a governance layer that keeps every variation aligned across audiences, regions, and channels.
Market impact — Brands like goop, Servco, Wyndham, and Brooks Running trust Adora to run the creative behind their campaigns.
Value — The same creative investment goes further, because every asset keeps working and improving after it goes live.
Results that Resonate
Of course, all this ladders back to helping marketers drive real impact. We’re dedicated to helping marketers improve ROMI (return on marketing investment), and the folks at MarTech Breakthrough have also flagged that proving ROMI is the greatest challenge that marketers are facing.
To that end, our work with Brooks Running highlights how we’re helping brands drive real results.
Under pressure to hit aggressive ROAS targets and produce enough creative variety to test and optimize at speed, Brooks used Adora to build more than 1,500 on-brand ad variations across 40 products. As campaigns ran, the platform read live performance to pinpoint the creative elements moving results, then fed those findings back into active campaigns. Brooks saw a 107% year-over-year increase in ROAS, with 27% of that lift tied directly to creative optimization.
In short, investing in innovative new ways to launch creative at scale can and does drive real, measurable impact.
It’s the difference between juggling breakneck timelines and achieving breakthrough results.
More to Come
An award like this is a milestone, and we're treating it as fuel. We're grateful to the MarTech Breakthrough team for the recognition, and even more energized by the momentum behind it. There's a lot more coming.
About MarTech Breakthrough
Part of Tech Breakthrough, a global market intelligence and recognition platform, the program celebrates the companies, products, and people advancing marketing, advertising, and sales technology. It was founded in 2014 and is based in Los Angeles. Learn more at martechbreakthrough.com.
