Adora named Generative AI Marketing Platform of the Year by Martech Breakthrough Awards. Learn more

News

Company

Request a Demo

Adora named Generative AI Marketing Platform of the Year by Martech Breakthrough Awards. Learn more

Platform

News

Company

Request a Demo

Adora named Generative AI Marketing Platform of the Year by Martech Breakthrough Awards. Learn more

Meta· Pinterest· Reddit· TikTok

Meta Business Manager

Connect your Meta account to Adora

Adora needs three assets: your ad account, your Facebook Page and your Instagram account. Sharing the ad account on its own is the most common reason a connection stalls — it takes three separate passes in Meta, and this page walks you through each one.

Ad account Facebook Page Instagram account

Choose your access level

Either way, all three assets are required. The access level only changes the permissions on your ad account — your Page and Instagram account are shared the same way in both.

Before you start

You need full control of the Facebook Page to share it. Managing the ad account is not enough. If the Page belongs to someone else on your team, send them this page — they can complete steps 5 and 6.

Your Instagram account has to be in your Business portfolio before it can be shared. Add it under Business settings → Accounts → Instagram accounts → Add. If it is only linked to your Facebook Page, it will not appear in the list in step 6 — that is the usual reason Instagram gets skipped.

Grant access in Meta Business Manager

Meta Business Manager Steps

Log into business.facebook.com and follow the instructions below

Log In — Go to business.facebook.com and open Business Settings (gear icon, bottom-left).

Go to Partners — Under Users in the left sidebar, click Partners → Add → "Give a partner access to your assets."

Add Adora — Enter Business Manager ID 729835378985896 and click Next.

Meta shares one asset type at a time. Assigning the ad account does not include your Page or your Instagram account. Steps 4, 5 and 6 are three separate trips through the same panel — do all three before you send.

Asset 1 of 3Share the ad account — In the asset panel choose Ad accounts, tick your account, and assign View performance, Manage Creative Hub mockups and Manage campaigns (ads).

Asset 2 of 3Share the Facebook Page — Don't stop at the ad account. Click Pages in the same panel, tick your Page, and assign Ads and Insights.

Asset 3 of 3Share the Instagram account — Click Instagram accounts in the same panel, tick your account, and assign Ads and Insights.

Send the invitation — Check the summary lists all three assets, then send.

Confirm it worked — Go to Business settings → Partners → Adora and open its assets. You should see three: one ad account, one Page and one Instagram account. If you only see the ad account, go back to step 5 — you can add the missing assets without sending a new invitation.

Check all three before you send

0 of 3 shared

AssetPermissions to assignWhy Adora needs it

If something is missing

My Instagram account is not in the list

It has not been added to your Business portfolio yet. Go to Business settings → Accounts → Instagram accounts → Add, connect the account, then return to Partners → Adora and share it. An Instagram account that is only linked to your Facebook Page cannot be shared with a partner.

I cannot select our Facebook Page

Sharing a Page requires full control of that Page, which is a separate permission from managing ads. Ask whoever administers the Page to open this page and complete steps 5 and 6 — they do not need to redo steps 1 to 4.

I already sent the invitation and only shared the ad account

No need to start over or send a second invitation. Go to Business settings → Partners → Adora → Add assets, then follow steps 5 and 6 to add your Page and Instagram account to the existing partnership.

Why can't you just use our ad account?

An ad account holds the budget and the reporting, but every ad also has an identity — the Facebook Page and Instagram account it appears to come from. Meta requires partner access to those identities separately. Without them, Adora can read your results but cannot publish a single ad.

Need help getting connected?

Your Adora Customer Success Manager is ready to walk you through the process — including getting the right person on your team to share the Page and Instagram account.

Contact Your CSM