Product
Understanding which creative is working — and why — is now easier than ever. This week, we rolled out Creative Insights Reports in the Adora platform, providing marketers with the clarity they need to move confidently and quickly.
This is more important than ever. Per the IAB’s recent State of Data 2026 report, buy-side marketers face significant frustrations with current measurement. Specifically:
72% feel that current attribution does not produce reliable results
66% need more useful and more timely insights
67% need more transparent and easily sharable reporting
61% feel that their analytics teams do not trust the data they have
The message is clear: marketers need and deserve reliable, actionable, and shareable insights into what’s driving real impact. To that end, our new Creative Insights Reports offer:
Performance by creative attributes
Funnel-relevant metrics
Unified view for everyone
Performance by creative attributes shows how ads perform across various dimensions, such as product SKU, background aesthetic, messaging theme, and more. This provides marketers with important granularity in understanding not just which creative worked, but which elements are correlated with success.
That success is measured with funnel-relevant metrics, which are defined based on the goals you’ve established for your campaign, whether that’s ROAS, CPA, CTR, or something else.
Finally — and most importantly — these insights are provided in one cohesive view designed for creative and performance teams alike. No more toggling between tools or views: easily see the creative and the related performance metrics in one unified place.
Access Creative Insights Reports Today
To explore the creative variables driving impact across your campaigns, tap the Performance tab within your Adora dashboard and navigate to Creative Insights.
Elevating Insights Going Forward
Creative Insights Reports are an exciting step in our ongoing commitment to helping brands better understand what moves their audiences. Additional insights & analytical tools are in the works, so stay tuned!
