Product
Quickly launching and subsequently scaling campaigns requires intuitive, rapid, and flexible ad publishing tools. That’s why we’ve rolled out Flexible Ad Publishing in Adora, giving marketers a streamlined workflow, granular control, and clearer visibility from draft to outcome.
The need is evident. Per Dentsu Creative's recent report, marketers are running into the same wall: the strategy is sound, the data is there, but the execution layer can’t keep up. Specifically:
76% of CMOs agree they have the data to personalize their messaging, but can't produce the number of assets they need
90% want to combine agile production with intelligent data to reach the right customer with the right message in the right moment
The pressure to launch campaigns quickly is persistent. While: marketers know what they want to say, and to whom, fragmented processes slow them down. What's been missing is the orchestration layer that connects the strategy to the launch. Flexible Ad Publishing closes that gap with:
Visibility into the full workflow
Granular control to go live faster
Targeted distribution across ad groups
Workflow Visibility
Every ad, every stage, every outcome — in one view. No more hunting through tabs to confirm what's drafted, what's approved, or what's published.
Granular Control
Marketing is iterative by nature, and flows that require everything to be 100% ready can cause unwelcome speedbumps in the launch process. For instance, approvals belong on each ad, not on batches. With the granular control features in our flexible ad publishing, marketers can approve individually when it matters, bulk-edit when appropriate, and stay confident that what's publishing is exactly what's been signed off on — no more, no less.
Targeted Distribution
Publish specific ads to specific ad sets — Broad, Lookalike, Retargeting, or whatever cuts your strategy calls for. The right creative reaches the right audience without forcing your team into all-or-nothing batch decisions, and without spinning up duplicate workflows for every variant.
Try Flexible Ad Publishing Today
To get started, head to the Projects tab in Adora and look for the Publishing page on any project. Find all approved ads in draft, target specific ad groups, and publish directly to ad platforms from there.
Commitment to Marketer Control
Flexible Ad Publishing is one more step in our ongoing commitment to making it easier for marketers to do their best work — with the visibility, control, and confidence they deserve at every stage. Reach out to your CSM with any questions, and stay tuned for more.
