Product
Iterating on ad creatives is an essential part of any campaign’s flow, whether tweaking a single concept to better align with a vision or crafting a myriad of variations to better resonate with distinct audience segments. Today, that process is easier than ever with Adora, as we’ve released natural-language creative editing support.
With this new release, marketers can easily describe the edits they desire, generate variations at scale, and review their full edit history in case they wish to revert back to a prior idea.
Why does this matter? Per Dentsu’s recent report, 87% of CMOs say their brands need bespoke content for each platform. Yet, 79% agree that catering too much to algorithms risks creating a sea of sameness. Content must be distinct across experiences, but it also must still be both on-brand and engaging to the audience.
Iterating at scale relieves this tension. Natural-Language Creative Editing collapses the time between idea and iteration with:
Edits driven by natural descriptions, like talking to a peer
Review variations at scale.
Full edit history that makes experimentation safe
Describing what you want.
Skip the design tool. Type "brighten the background" or "remove the coffee cup" and Adora generates the updated version. The barrier between an idea and an iteration drops to a sentence — and the people closest to the campaign can move on it directly, without queueing up a design ask.
Review variations at scale.
Prompt once; curate your favorites. Choose how many variations you’d like to review at once, whether you want a single concept to start, the top 5 takes, or 20 distinct variations to consider. Choose your favorites, and continue.
Experiment without risk.
Every change is tracked. Revisit any earlier version, revert when something doesn't land, and try bolder edits knowing nothing is ever lost. Experimentation is only as freeing as the safety net behind it.
Try Natural-Language Creative Editing Today
To get started, open the Generate page under any existing project, then click edit on any image to launch the editing flow. Then, simply describe the edit you want.
Commitment to Creativity
Natural-Language Creative Editing is one more step in our ongoing commitment to making it easier for creative teams to do their best work — with more shots on goal, each one still distinctly yours. Reach out to your CSM with any questions, and stay tuned for more.
