One Creative, Any Shape: Custom Sizes Now Available in Adora

Campaigns rarely live in one shape. The same creative might need to run as a display unit on The Trade Desk, anchor a homepage hero, sit inside a product detail page, and appear again in Thursday’s email blast. Each of those require distinct dimensions, aspect ratios, and crops.

Getting there often meant work across multiple platforms. A hero image created in one tool would be exported and manually adjusted for discrete use cases. Over the past year, we’ve been helping customers reduce this friction by supporting bespoke formats for e-commerce sites, splash pages, and emails.

Now, Adora delivers creatives sized to order via our new Custom Placements feature.

Why This Matters

Creative cohesion across channels should be a baseline, not an operational headache. However, most marketers are still manually customizing creative assets for different channels, and 76% of CMOs admit that their team can’t produce the volume of creative assets they truly need.

It’s not surprising. DSPs like The Trade Desk support over 70 creative sizes, Facebook alone spans 10 or more distinct placements, and the possibilities across e-commerce sites, newsletters, and brand websites are effectively limitless. 

It’s not sustainable. Marketing and creative teams deserved a solution equally limitless.

How it Works

To ensure quality controls and spare people from an endless scroll of size options, Custom Placements are curated within Adora for each brand. Simply let your Adora team know which sizes you’d like enabled for your account, and we’ll prepare the options for you.

Once enabled, your curated list of custom sizes is available for easy selection whenever you’re creating in the platform. Select your sizes, apply your template, and Adora handles the rest.

Now, teams can easily generate assets for ad campaigns, e-commerce listings, emails, brand websites, and any other use case required.

More to Come

Custom Placements is part of an ongoing effort: helping brands build creative that fits every campaign, in whatever format or on whatever surface it needs to run. Stay tuned for ongoing updates as we roll out more exciting capabilities this fall.