Product
Somewhere in every marketing org, a person owns a product. Maybe it's a single hero SKU, maybe it's a whole line, but the number attached to it is theirs, and sooner or later someone asks how the advertising behind it is doing.
Answering that has always been harder than it should be. Campaigns rarely get built around products. They're organized by audience, by promotion, by event, by season. So the ads for one product scatter across a dozen campaigns, and piecing together how that product actually performed means exporting, filtering, and stitching the numbers back together by hand.
Adora now organizes reporting the way that person already thinks about the job. You can view performance by product or sku, pulling every creative that ran for a given product line into a single view, even when those ads lived in separate campaigns.
What's included
Performance by product. See exactly which creatives ran for a product or product line and how each one performed, across campaigns and over time. Available for static image ads to start.
Live and paused, at a glance. Reporting now tracks each ad's delivery status straight from the ad platform, so you can filter by Active or Paused and always know what's really serving right now.
Compare fast. Line up every ad in a sortable table to surface winners quickly, or open any single ad full-screen with its complete metrics panel.
Why it matters
Creative is a key lever owned by brands where performance is won or lost. Nearly nine in ten marketers say creative matters as much to campaign performance as media and targeting do. Creative clearly carries weight, and seeing which creative worked, for the specific outcome you're accountable for, is not optional.
That's the real utility here. When your coworker or client is tasked with moving a particular product, a product-level view gives you a throughline that a campaign-by-campaign report can't. You see what's resonating for the one thing they are focused on, without translating five separate dashboards into an answer while the room waits.
It can also help you plan better. Deciding which products to put front and center in the next campaign gets easier when you can see, cleanly, which ones have been thriving and which still have room to grow. And because delivery status now reads live, you're always looking at the market as it stands today, down to which ads are still in rotation.
Simply, it's one more way to slice your data in a clear way of understanding business outcomes. Marketers field a constant stream of questions that don't line up neatly with how campaigns are structured, and every additional angle on the same data is another question answered without building a spreadsheet to get there.
Where to find it
The product view lives in your Adora reporting, ready to filter by Active or Paused and sortable by whatever metric matters most. Open any ad full-screen for its full metrics panel. This first release covers static image ads, with more formats to follow.
The result: see what's really in the market and drill down to a single product, all in one place built for fast comparison. Questions about setting it up for your catalog? Reach out to us directly.
