Brand Challenge Bound: Adora at POSSIBLE 2026

Next week, over 5,000 marketers, strategists, and innovators will converge in Miami for POSSIBLE 2026, and the name of the conference is more apt than ever. What’s possible in marketing today? How do iconic brands stay human at scale? What does the marketing operating model look like in the age of agentic AI?

These are the questions Adora was built around. They're also why we're heading to the Fontainebleau with a finalist seat in this year's Brand Challenge.

We’re a Brand Challenge Finalist

POSSIBLE’s Brand Challenge seeks to discover what’s next in marketing by inviting a small group of companies to pitch their vision to a panel of judges. We’ll be on stage Tuesday, April 28th at 1:55pm — yes, the schedule is that precise —  to present our take on what’s possible when creative variety, operational velocity, and performance visibility converge.

If you’re in the room, come find us afterward! 

The Sessions We’re Tracking

Like many of you, we have far too many sessions earmarked on our calendars. That said, here are a few sessions we’re particularly looking forward to:

Powering the Future of Connection

Kellyn Smith Kenny (AT&T) and Michael Kassan (3C Ventures) opening the show with a keynote on connection feels like the right keynote for a year when most brands are losing the thread between reach and resonance. 

What Marketing’s Top Leaders Think About Brands, Technology, and Creativity

How do “iconic global brands stay human at scale” today? It’s a problem we’re solving for every day, and it will also be discussed by Manolo Arroyo (Coca-Cola) and Carolyn Everson (Permira & BCG) at POSSIBLE. Don’t miss their session at 10:15am on Monday on the Inspiration Stage.

Rethinking the Marketing Operating Model for the Age of AI

Marketing teams are evolving. Dr. Omar Rodríguez-Vilá (MarCaps / Emory) and William White (Walmart CMO) will be tackling the org-design question head-on in their session at 10:15am on Tuesday. 

The State of Agentic AI in Marketing

If you live for data, this session on Wednesday morning from Vas Bakopoulos, who heads research at the MMA, is a must. He’ll be sharing findings from their latest State of Agentic AI in Marketing study, exploring the blockers that many teams still face.

Sealed with a Hershey Kiss: Mastering Agentic Ai+ MMM for Full-Funnel Growth

Marketers need answers faster. In this Wednesday morning workshop, Mike Finnerty of Mutinex and Vinny Riandli of The Hershey Company will explore how leading brands are leveraging AI and media mix modeling to make better decisions more quickly.

Where To Say Hi

The Brand Challenge is a direct-invite environment, but the rest of the week is fair game!

If you're in town early, Sunday is shaping up for the usual pre-show mixers — eMarketer's Almost Possible Kickoff at Nobu and Amperity's cocktail at the Adweek House. We'll be floating around. Wave us down.

For the rest of the week: if you spot the Adora team between sessions, come say hi. We're at POSSIBLE to listen, to challenge, to connect — and to meet the operators figuring this out alongside us.

See you on the sand.