Product
Knowing which creative is working — and acting on what you find — is now easier than ever. This week, we rolled out Self-Serve Creative Insights in Adora, providing on-demand clarity into which creative elements are lifting performance, dissected in ways your team can easily act on.
Per MMA Global's recent State of Marketing Analytics report, only 30% of marketers trust their KPIs enough to use them strategically — most use them for reporting only. The data exists for most teams. The clarity, and the speed of getting to it, doesn't.
Visibility into creative performance shouldn’t require a meeting, a custom data query, or a manual report. With Self-Serve Creative Insights, teams can:
Access plain-language summaries of what worked — and what didn’t
Filter based on how your team thinks and operates
See the best versus worst, side-by-side with supporting metrics
Plain-language Summaries
Every analysis opens with what matters most: Performance Observations, a Creative Mix Overview, and Opportunity Observations — written in language anyone on your team can read and act on. No pivot tables. No guesswork about whether you're comparing the right things.
Filtering the way your team thinks.
Self-Serve Creative Insights lets you slice performance by the dimensions that matter — KPI (CPA, CTR, ROAS, and more), time period, ad source, campaign, and ad set. Built-in controls keep the signal clean: the data displayed meets minimum spend and attribute frequency thresholds, ensuring insights reflect real patterns, not noise from low-significance outliers.
Best vs. worst, side by side.
And finally, the part your team will go to first: detailed breakdowns put the top and bottom performers next to each other, with the actual creative visible alongside the full metrics. CTA, product category, logo placement, scene, tagline, ad format, and more — every dimension is dissected, ranked, and ready for your next conversation.
Try Self-Serve Creative Insights Today
To dig into what's working across your campaigns, head to the Performance tab in Adora and navigate to Creative Insights. Start with a single filter, layer in more, and let the summaries do the heavy lifting.
Commitment to Clarity
Self-Serve Creative Insights is one more step in our ongoing commitment to giving marketers the visibility and clarity they need to act with confidence. "What should we try?" becomes a conversation grounded in what's already working — and that's where the next best creative ideas come from. More on the way.
