Storefront Ready: How a Wellness and Lifestyle Brand Uses Adora for D2C Ecommerce

For the in-house creative lead at a wellness and lifestyle brand, every micro-season brings a fresh round of product pages to fill. Each new arrival needs a full set of images before it can be listed, and paid social keeps sending shoppers who expect the page to look like the ad they just tapped.

In the past, this meant a stressful scramble with every new launch while new arrivals sat waiting on a studio date. One major fashion retailer once spent six to eight weeks producing its imagery. Today, they’ve cut that a few days and have trimmed image production costs by 90%.

How is it possible? Today, teams keep their product pages as fresh as their social feeds by creating both assets in the same place. Here’s how one wellness and lifestyle brand’s in-house creative team did it for its fall product pages.

Every Angle, Sized to Spec

In early September, the brand’s in-house team got its fall product pages ready in Adora, where it already made its Meta ads, so its products and look were set up from the start. The team art-directed product page imagery the way they would on set, choosing the model, the pose and the framing for each shot.

When they needed a new model, they swapped her in and kept the garment, fit, pose and pale-grey backdrop exactly as they were. For a brand like this, the clothes are the product, so every detail has to hold steady from one image to the next. The team kept full creative control over each frame, and the brand’s look stayed intact across the set.

They built out every view a product page calls for, from full-length front and back to waist-up, head-and-shoulders, side profile and close-ups. Sizing happened in the same flow: with ecommerce selected as the channel and the product page placement chosen, Adora sized each image to the site’s 2500×3333 spec, so there was no exporting and re-cropping frame by frame in another tool.

The result was 54 product page images with season-specific compositions and no reshoot.

On-Brand Edits in Minutes

A week later, the team turned to the brand’s curated product edit, placing 11 products on the site’s own background color in about 20 minutes. Small touch-ups, like toning down a reflection, took a quick request and a second look, so each product sits on the page as if it had been shot there.

Ads and Product Pages in Harmony

In mid-September, the team built its October campaign creative in Adora, starting with 14 Meta images. A few days later, it turned those same images into 14 product page versions, so the campaign work carried straight through to the site with no rebuild. Shoppers who click the ad now land on a page that looks like the ad that caught their eye.

By the end of the month, the team was publishing site updates on its own.

Why It Matters

Self-serve creative for every channel helps everyone from the in-house creative team to the CMO. Demand for content has significantly increased for 59% of marketers, and resource constraints top the list of barriers to keeping up. 76% of CMOs say they have the data to personalize their messaging but can’t produce the number of assets they need, and 89% want one place to make all of it.

Shoppers notice the gaps too. 56% of US shoppers check four or more channels before buying, and 45% have returned an online purchase because the product information was wrong or misleading. As Salsify’s Dom Scarlett put it, “When content falls short, they walk away.”

With the storefront and the feed coming from the same place, the landing pages stay as fresh as the ads, and every shopper who arrives finds exactly what drew them in.

Ready to get started? Log in and ask Adora to set your newest arrival on your site’s background, sized for your product pages. New to Adora? [Request a demo] to see how your next storefront refresh can come together right alongside your ads.