Variants in View: Streamlining Creative Reviews in Adora

Reviewing creative variants and understanding how they’ll appear in their target placements is now easier in Adora! With our latest platform update, users can now easily view every ad variant in a clean, side-scrolling view.

Filter by platform, zoom to your comfort level, compare variants to the original, preview with safe zones for each placement, or edit as needed. Then, comment and approve as you would normally do.

Learn more about how the new view functions in our latest release notes.

Why This Matters

Campaign creative takes a myriad of shapes, from each social platform’s distinct sizes and quirky safe zone discrepancies to the endless aspect ratios across programmatic, email, retail media, and more.

That’s why we rolled out support for custom sizes in Adora last month!

Of course, reviewing every needed variant for a given creative concept is enough to make anyone’s eyes glaze over. Fortunately, this update improves that experience.

The review process is easier, faster, and more accurate when ad variants are viewed alongside each other. In one study, error rates were cut in half when visuals are aligned side-by-side, and differences were detected 22% faster.

That lift in both accuracy and speed is why we’re happy to release this update and continue to support the marketers launching multi-channel campaigns every day on Adora.

Getting Started

This update is live! Open any ad in review to see every variant in one view, and reach out to your CSM with any questions.