Stitched In: TikTok Now Available on Adora

Adora now fully supports TikTok, another step in our journey to elevate creative performance for every channel marketers leverage.

We’ve often chatted about the need for creative that moves at the speed of culture, and TikTok is a prime example of this. The platform rewards content that feels native to the platform, and that bar keeps moving. Viewers decide within seconds whether an ad earns their attention, and what feels fresh one week can feel tired the next.

Thus, it’s not surprising that advertisers who refresh their creative weekly on TikTok see 10 to 12% higher conversions. Similarly, as the majority of ads perform differently across channels, it’s imperative to custom tailor creatives on a per-platform basis.

For the brands who get it right — who tailor their creatives and refresh them regularly — TikTok is a powerful channel. Marketers are already increasing their planned investments on the platform. Now, they can amplify their impact on TikTok with Adora.

With this update, teams can now bring TikTok into the same creative workflow as the rest of their channels.

Within Adora, Creative Insights shows what's working across TikTok ads to inform what to make next. Brands can then create TikTok ads, review and approve them like any other ad, and publish from the TikTok tab to whichever TikTok account each ad should post from. Results flow back into Reporting and Creative Insights to shape the next round of creative.

TikTok joins a growing lineup of channels in Adora. Last month we brought Reddit into the fold, and Custom Placements made room for display ads in the sizes each brand runs, from DSP inventory to newsletters and brand websites. Our commitment is to meet marketers on every channel where their audiences spend time, with creative built for that channel and insights that carry across all of them.

With Meta, Pinterest, Google, Microsoft, Reddit, and now TikTok in one workflow, a winning idea on one platform can quickly shape what teams make for the next.

Ready to get started? Ping your Adora team to connect your TikTok account.