Beta. Ask Adora is available in beta to every brand and is changing quickly, so treat the specifics here as a snapshot.

Describe what you want made and Ask Adora builds to it, from your products, your moodboards, or references you upload.

• Give it the art direction. "Generate five images for each product with these references, shot outdoors in daylight."

• Or work out what to make together. Ask what would be worth trying, then generate from the answer.

• It edits shots you already have. Point at one and describe the change you want.

• Everything lands in Adora as a batch, ready to review the way any other generation is.

What it makes still goes through approvals before it reaches a platform.