Beta. Ask Adora is available in beta to every brand and is changing quickly, so treat the specifics here as a snapshot.

Ask Adora reads the ads in the accounts you have connected, down to the creative attribute, and comes back with what to make next rather than a summary of what happened.

• Ask about attributes, not ads. "Which creative attributes drove CTR last month?"

• Then ask for the next step. "Help me decide what to make for the campaign refresh" — and it can go and make it.

• The figures come from your ad platforms. Adora reads what the creative contains and explains which parts of it are working.

• Its read is as wide as what you connect. The more accounts and data connected to Adora, the more it has to go on.