Beta. Ask Adora is available in beta to every brand and is changing quickly, so treat the specifics here as a snapshot.

Open Ask Adora from any page. It opens on the right and stays with you while you keep working.

• Point at what you are looking at. It reads the open page, so "these ads" or "the ones I selected" saves naming each one.

• Bring files in. Upload reference images, screenshots, a spreadsheet or a media plan and it works from them directly. Ask it to produce a file and you can download the result.

• Start a new chat when the task changes. Each chat stays available, so you can come back and pick up where you left off.

• Chats are private to you and scoped to the brand you are working in.