Creative Insights groups results by what the creative contains, so a pattern across thirty ads shows up where thirty separate rows would hide it. Start from the attribute, not the ad.

Every breakdown has the same four views — switching one switches them all.

• Every breakdown has four views. The same data seen four ways — switch between them rather than exporting and rebuilding it elsewhere.

• Set the date range from a preset. The common windows are one click, and month-to-date keeps the end at yesterday so you are not comparing a part-month against a whole one.

• Expand or collapse the whole attribute list. Useful when a brand has a long tag vocabulary and you want the shape before the detail.

• Coverage is shown inline. Insights describe the ads that carry tags, so knowing how much of your spend that is tells you how much weight to put on a finding.

Read it as direction for the next brief, not as a verdict on the last one.