The metrics you'll see

Reporting shows the ad-level figures your platform records, with a few additions worth knowing about.

• Hover any metric name to see what it measures. Definitions appear inline across reporting and Creative Insights, so you do not have to leave the page to check one.

• Landing Page Views sits alongside clicks, impressions and spend. It counts people who actually reached the page, which is usually the more honest number of the two.

• Video has its own metrics. Watch-through behavior is reported separately, because a video that holds attention and one that gets a click are not the same result.

• Destination URL is a column. Exports include it, so you can compare how different landing pages performed rather than inferring it from the ad name.

• Live and paused ads are marked. You can see what is still running without opening the platform, which matters when a number looks wrong and the answer is that the ad stopped.