Working across several ad accounts

Brands that run several ad accounts can read them together rather than switching between them and adding up by hand.

• Reporting can span every account at once. Useful when the same creative runs in more than one place and you want its whole result.

• Creative Insights has an All Accounts option. Attribute patterns are often clearer across the full set, because a single account rarely has enough of any one attribute to be conclusive.

• Filter back down when you need to. A finding that holds everywhere is a different thing from one that holds in a single account, and both are worth knowing.