Guide
Performance
Performance
1 min read
Brands that run several ad accounts can read them together rather than switching between them and adding up by hand.
Reporting can span every account at once. Useful when the same creative runs in more than one place and you want its whole result.
Creative Insights has an All Accounts option. Attribute patterns are often clearer across the full set, because a single account rarely has enough of any one attribute to be conclusive.
Filter back down when you need to. A finding that holds everywhere is a different thing from one that holds in a single account, and both are worth knowing.
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