How reporting works in Adora

Your ad platforms hold the numbers — spend, impressions, conversions. Adora reads those and adds the layer the platforms do not have: what each creative actually contains, and which of those things is working.

• Every ad is labeled by attribute. Adora tags what is in the creative — subject, setting, offer, format — so you can read results by what you made, not only by which ad it was.

• Creative Insights sits on top of that. It groups performance by those attributes, so a pattern across thirty ads is visible where thirty separate rows would hide it.

• It covers the platforms you run. The same creative can be compared across them, which is how you learn what travels and what is specific to one place.

The figures stay your platform's. What Adora adds is the reading of them.