Reject an ad when it isn't something you want to run. Rejecting is different from requesting edits — it signals the ad is off the table, not just in need of a tweak.

• Click Reject. A short dialog appears, and the ad moves into the Rejected group once you confirm.

• Add a reason if you want. A note explaining why is optional, but it gives the team helpful context and travels with the ad.

You can revisit any rejection later (see Changing a decision).